Huge sales and deals aren’t the only tools your retail location should be using to attract shoppers this holiday season. Holiday lighting is a powerful visual strategy that should be incorporated into any holiday marketing plan! Use these simple tips and tricks to make sure that holiday lighting becomes an asset, not a headache, for your business this season.
The holiday seasons is all about winter magic. As customers approach your store, they want to feel surrounded by the spirit of the holidays. The lighting that you use should create a unique experience that helps visitors escape reality and embark on an adventure of browsing and selecting the goods and gifts they need to buy.
You can effectively create this type of winter wonderland magic by adding themed lighting on the interior and exterior of your store. Exterior lights help your store stand out from others and grab the attention of shoppers that might not have otherwise planned to walk inside. Interior lights enhance the experience of your shoppers- strings of lights overhead, candle lights in the windows, and other displays can all contribute to the atmosphere you want to create. Read More